Our Clients are warned that without having considered any of the arguments included in our response to the imputation that was made to us, the Commercial Loyalty Directorate fined the Estudio Bein & Asociados.
The fine was appealed at the end of March, and it was not until September that he went to court, which is the one who has to issue an opinion on the matter. However, in May a new notice based on newspaper publications was sent to the Firm and the possibility was made to go beyond the official news agency to initiate lawsuits from the State for alleged crimes of public action.
As long as this situation is maintained, Estudio Bein & Asociados will continue to produce and distribute only to customers and on hand the Retail Price Survey (RPM) whose methodology and considerations are attached, and explicitly prohibits any total or partial disclosure made of the information that the Report contains. Apologize for this situation.
The grounds for the original complaint challenged by our lawyers at the end of March are transcribed below.
1) Referring to the answers to the questions about the IPC EB methodology that the Bein & Asociados Department will send to that Directorate, it states: “That this report accounts for numerous inaccuracies, inconsistencies and methodological weaknesses that the investigator would have incurred during the elaboration of the presentations that later spread through diverse journalistic means “.
2) Based on these arguments, the Commercial Loyalty Directorate has decided to charge the Estudio Bein & Asociados for alleged breach of Article 9 of Law No. 22,802 of Commercial Loyalty that prohibits the presentation of advertising or propaganda that, through inaccuracies or concealment, may induce to error, deception or confusion regarding, among other things, the price and marketing conditions of movable, immovable or services.
3) The argument used to frame the Bein & Asociados Study in this framework is given by the following (SIC): “through verified inaccuracies, consumers and merchants could be misled, deceived or confused, regarding the prices and conditions of commercialization of diverse goods, generating uncertainty among the population “.
